TECHNOLOGY DEVELOPMENT

The Corsa Ginetta Zytek 09-SH represents the most sophisticated sports car in competition by being able to run on three different forms of power – ethanol fueled internal combustion engine – electric motor – hybrid combination of the two. 

Battery Development

The emergence of advanced vehicle technologies is bringing forth even more focus on battery technologies.  Corsa is working on relationships with American based battery manufacturers to work to the development of new battery technologies with their use in motor racing providing the quickest form of development of the various battery configurations.

Hybrid Technology

As the battery systems develop with the system, fine tune the various hybrid components and configurations to deliver a more powerful and energy efficient powerplant.

KERS

As with the battery and hybrid components, develop the energy recovery system that supplies the battery with energy to drive the electric motor.

SOCIAL MARKETING

The program provides sponsors with a Social Marketing platform with the unique convergence of Technology, Sports and Education.

Energy Independence

Use the program to advance America’s quest for energy independence not just from petroleum but also from the emerging alternative energy technologies from fuels to batteries and their commodity components.

Sustainable Marketing Platform

Leverage the message the creates to provide associations with companies and agendas promoting sustainable agendas

Environmental Messaging

With the tri-power hybrid, reinforce the environmental benefits of advanced vehicle technologies play in reducing carbon footprints and greenhouse gases

AMERICAN LE MANS SERIES

The American Le Mans Series is the premier sports car racing series in the world.  The marketing platform the Series provides is unique in all sports providing sponsors access to the following:

Highest American Sports Demographics

The demographics of the typical ALMS fan and race attendee is the highest of all televised sports in North America including the PGA, MLB, NFL, NBA, NHL and all other forms of motorsports.

$125,000 - Median Household Income

$90,000 – Threshold income of 48% of the Demographic

63% - Demographic with a Bachelor’s degree

$500,000 – Net worth of 22% of the Demographic

54% - Managers or Professionals

42 – Median Age

Relevance

In association with the U.S. Department of Energy and the EPA, the Series inaugurated the Michelin X Green Challenge – a race within the race – providing a championship to the car traveling the greatest distance using the least amount of fuel and producing the lowest carbon footprint.

Event Attendance

Races take place in large media markets including America’s two largest with an average event attendance of 82,500 fans providing excellent product and brand activation opportunities.

Television Exposure

Exposure to 600 million television households on five continents

RACING INTO THE FUTURE

The Racing Into The Future experience is a mobile exhibit featuring examples of EV, PHEV, Hybrid and ERV technologies highlighted by the Corsa GZ09-SH gas/electric/hybrid racecar designed to reach 5 million students by the end of 2012 providing the following objectives and opportunities:

Consumer Education

Educate America’s future consumers on the options that will exist and emerging that will provide their individual mobility in the future

Advanced Vehicle Technologies

Educate and inform America’s secondary school student population on the advantages of personal transportation that uses electricity as a part of the motive system

Student Recruitment

Establish educational pathways for students desiring to pursue careers in advanced vehicle technologies 

OEM Branding

Enable an OEM to provide its models as examples of these emerging technologies and be seen by these future consumers as the manufacturer of choice for advanced vehicle technologies 

Youth Marketing

Leverage the daily access to an estimated 7,000 students with branding, market research and direct/indirect sales